email marketing

Our Founder’s (Shraddha Pandey) Interview With Business Upside

Ans: My family advised me to pursue computer science and engineering when I first started my career in engineering. I detested the coding portion, and as we entered the software engineering section, learning to code was required—not because it was fun to learn, but because it was forced. In my second year of studying engineering, …

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Ways marketing managers can use digital marketing tools for lead generation

Introduction and Significance: The process of researching, developing, and transforming internet users into business prospects is known as lead generation in digital marketing. Email marketing, paid social media advertisements, and even providing downloaded information through a landing page are all used in this technique. Leads are essential to the sustainability of your business Lead generation …

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